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How Does a Chamber Membership Impact your Business?
When consumers know that a small business is a member of the Chamber of Commerce, they are 44% more likely to think favorably of it and 63% more likely to purchase goods or services from the company in the future.
Most consumers think that being active in their local Chamber of Commerce is an effective business strategy overall. It is 29% more effective, however, for communicating to consumers that a company uses good business practices and 26% more effective for communicating that a business is reputable.
If a company shows that it is highly involved in it's local Chamber, consumers are 12% more likely to think that its products stack up better against its competition.
When a consumer thinks that a company's products stack up better against the competition because the company is highly involved in its local Chamber of Commerce, it is because he or she infers that the company is trustworthy, involved in the community, and is an industry leader.
Statistics based off of a Research Study by The Schapiro Group